I had the opportunity to work hand in hand with Lucchese Boots on on ten brand activations across the college football season at UT and A&M campuses in 2022 and 2023. Each activation included a custom high-end booth space with hand-picked vintage furniture, photo booth, interactive postcard activity, and a Lucchese boot-maker handcrafting boots onsite. All of these elements culminated in a one of a kind, show stopping brand activation for the client.