In March of 2023, I served as a producer for SunPower x Rewiring America’s first SXSW appearance. The event included food and beverage, a guided product tour, custom-built photo booth, and live performance by local Austin band, Texas String Assembly. The event was hosted at ICON’s 3-D built home, so I worked alongside the ICON team to put SunPower’s vision into action. With a quick turnaround time of one month, I led the project management, AV, F&B, decor, furniture, and onsite management culminating in an interactive and memorable experience for SXSW badge holders.